Revealed: Gender reveal parties costing Brits on average a whopping £2.5k


– Life Insurance broker, Reassured polled 1,500 Brits to reveal the cost and general perception of traditions like gender reveal parties, baby showers and hen/stag dos
– The study reveals Brits spend over £2,500 on gender reveal parties, almost £2,000 on baby showers and nearly £1,000 on hen parties and stag dos.
– Half of Brits believe these parties are an unnecessary expense and have felt pressured into hosting one!

Whether you’re planning an afternoon tea for a baby shower or a lavish weekend of activities for a hen or stag do, although the focus is on having fun, the cost is usually a big factor to consider.

To give an overview into what Brits spend on average for some popular modern traditions, like baby showers, hen or stag dos or gender reveal parties and what the general perception of these traditions is, life insurance broker, Reassured has polled 1,500 people.

The study shows that Brits spend the most on gender reveal parties with an average cost of £2,573, closely followed by the cost of £1,994 for baby showers and £979 for hen and stag dos.

Brits spend nearly £1,000 on hen and stag dos

With the average Brit spending £979 on a hen or stag do, nearly half (43%) believe they are an unnecessary expense due to the eye-watering cost of an actual wedding, whilst 42% felt pressured into hosting a hen or stag do.

But given the expense, they are also the most planned for with 57% funding the event themselves.

Brits spend nearly £2,000 on baby showers

The study reveals that one primary cost associated with baby showers is gift-giving, with 73% of Brits expecting their guests to bring a present.

Interestingly, 41% of Brits wouldn’t hold a baby shower, and over half (53%) see them as a needless expense. Meanwhile, a further 45% have felt pressured into hosting such an event.

On a financial level, 43% admit they can’t really afford to host a baby shower, with a further 38% stating that they’ve received financial assistance to hold one.

Gender reveal parties are the most expensive modern-day tradition

With people spending a chunky £2,573 on average, the study reveals that 72% of those hosting gender reveal parties say they expect guests to bring presents, with 60% saying it’s a great way to get spoilt by friends and family.

Over half of those surveyed (54%) wouldn’t like one of these events and believe it’s an unnecessary expense. In fact, 51% have felt pressured into hosting such an event.

Given how expensive some of these can get, it’s not surprising that 49% have said they can’t really afford a gender reveal party amongst everything else they have to pay for when having a baby. 53% have said they received financial assistance to have one.

Big city spenders: The cities that spend the most on new traditions

When it comes to hen and stag dos, Southampton (£1,311), Liverpool (£1,190) and London (£1,123) party the most. Whereas people in Cardiff may prefer a quieter night out spending an average of only £619.

For baby showers, Bristol is the clear winner, spending a mind-boggling average of £4,229 per event. Next up, Southampton places second with an average spend of £4,039, while those in the infamously expensive city of London spend as little as £2,015.

Lastly, as for gender reveal parties, Glasgow secures the top spot with people on average spending £5,661 per gathering, closely followed by Sheffield (£4,161) and Edinburgh (£3,969). Whereas in Norwich people spend a comparatively small amount of £1,000 on average.

A spokesman from Reassured comments on the study: “It is interesting to see people’s general perception of these events and how much some people are willing to spend. When getting married or having children it is always wise to plan ahead. Putting life insurance into place is a cost-effective way of ensuring the financial future of loved ones and as the UK’s largest broker, we are on hand to help make sure you get the protection you need quickly and efficiently.”

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