Reduce, Reuse, Recycle: Housebuilder Encourages Maidstone Children To Protect The Planet


To honour National Recycling Week in October, David Wilson Homes recently hosted a recycling competition at Archbishop Courtenay Church of England Primary School. The local housebuilder, who is behind The Poppies development in Maidstone, brought together Year Three and Four pupils to participate, and at the end of the week, the school was rewarded with a bench made from recycled materials.

The campaign, headed up by Recycle Now, runs each October, with this year’s theme being ‘missed capture’ which is all about the items that can be recycled but are commonly missed in the home. With this in mind, David Wilson Kent tasked pupils from Archbishop Courtenay Church of England Primary School with finding as many items as possible in the school to recycle, and consciously thinking about what they can and cannot include.

Providing the school with a set of biodegradable bin bags, the competition ran throughout the week in a race against time to see which year group could fill as many bags. Not only were the children challenged to recycle the most amount of rubbish, but they also gained a better understanding of the importance of recycling, forming a newfound appreciation of how it can affect the planet. The pupils filled a number of bags over the week and were rewarded with a new three-seat bench made from recycled materials.

Natalie Perry, Sales and Marketing Director for David Wilson Kent, comments: “It was fantastic to see pupils at Archbishop Courtenay Church of England Primary School battle it out for such a great cause. At David Wilson Kent, we want to educate as many of the next generation as possible when it comes to all things surrounding the environment, and by this practical task we believe we achieved this. We are so proud of all the pupils who participated in the competition, and we hope that each student has learnt the importance of recycling for our health and environment, with their own efforts now directly protecting our planet.”

Lin Copley, Teacher at Archbishop Courtenay Church of England Primary School, adds: “We put a heavy emphasis on the importance of all things environment here at our school, so it was fantastic to be a part of David Wilson Kent’s campaign this year. The pupils got heavily involved with the activity and we were motivated by the fact they were in competition with each other! It was also great to hear lots of children asking questions about the importance of recycling and what can be recycled. The cherry on the cake was receiving our bench made of recycled materials which helped the children to understand the fruits of their labour.”

Homes at The Poppies include sustainable construction measures and an energy efficient design, including fuel-efficient boilers and high levels of insulation which ensure that a new David Wilson home is up to 64% cheaper to run than the same sized older home with modern day improvements. As such, new homeowners at The Poppies could save up to £2,200 on their energy bills each year.[1]

David Wilson Kent is currently building new homes at the Poppies development in Aylesford, with a range of three and four-bedroom homes now available from £469,995.

For further details about David Wilson Kent or the new homes at The Poppies call 0333 920 8922 or visit


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