Digital shift drives online new vehicle sales

Automotive e-commerce company drivvn has seen vehicle sales grow by 257% from £709m in 2022 to £2.2bn in 2023.

The company now supports 14 automotive brands in 10 countries across Europe and has expanded its customer base into the fleet sector. The pace of e-commerce growth continues to accelerate as drivvn’s latest online store achieved £100m in sales in its first two months.

Commenting on the growth, Peter Brown, chief executive of drivvn, said: “Our mission is to help the automotive industry accelerate its e-commerce offering, giving customers a seamless omnichannel experience. As we continue to scale, we bring greater data-led insight into the sales process to constantly improve the buyers’ journey and successful conversion to sale.

“We now work with OEMs, fleet companies and dealers to improve sales conversion, and our goal is to become the largest global provider of automotive e-commerce solutions. Our modular approach ensures that our technology can be quickly deployed to improve any aspect of the online sales journey from vehicle comparators to finance options.”

Based in Warwick and offices across Europe, the team at drivvn has grown from 40 to 55 in the last 12 months as the company invests in its development capacity, data insight and client management.

The e-commerce company counts Audi, Citroen, Fiat, Ford, Opel, Peugeot, Vauxhall, Volvo and VW as its clients. Over the last 12 months, it has also launched new channels for Motability and has just delivered its first multi-brand leasing solution.

Peter Brown concluded: “Online sales continue to grow even as the industry continues to see registrations fall below pre-pandemic levels. Every automotive business must have an online offering that lets customers join up their online journey with their retailers. We have been working hard to make sure agents and retailers get access to all customers in the journey, so that the customer experience is seamless from start to finish.”

Pictured: Peter Brown.
drivvn is a wholly owned subsidiary of the TCC Group. drivvn helps global businesses to accelerate online sales through its cutting-edge e-commerce stores and channels, available as bolt-on modules to existing solutions or as a full end-to-end journey.