The Eastleigh effect: how moving to Hampshire’s hidden gem could herald happiness


If you’re thinking of moving to a new area, you’ll likely have a long list of factors to take into consideration. Perhaps you’re looking for a great sense of community spirit, but also need good transport links, for example? Oftentimes, people struggle to find the right balance, sacrificing something that would genuinely contribute to their happiness as a result.

Thankfully, however, Rightmove has taken the stress out of identifying the ideal UK location by releasing its twelfth annual Happy at Home Index, with areas like Richmond upon Thames, Winchester and Monmouth coming out on top.

The survey asks over 26,000 UK people what they think of the towns, villages and cities they live in. And it’s based on a list of 13 different ‘happiness factors’ – from local pride, friendliness and affordability to job opportunities, education, commutability, leisure and travel – guaranteeing you’ll find everything you need for a contented life as a result.


Introducing Eastleigh

Nestled among the picturesque landscapes and villages of Hampshire, just over eight miles from Winchester, which was crowned second by Rightmove, the mid-sized town of Eastleigh has much to offer. Indeed, it boasts the perfect combination of rural and urban living that Winchester is famed for, with all the benefits of affordable property to boot.

According to the Office for National Statistics, the population size of Eastleigh increased by an incredible 8.9% between 2011 and 2021, highlighting the allure of moving to this highly coveted area. In fact, the Southampton Data Observatory reports that 2373 residents moved from Southampton to Eastleigh between 2019 and 2020 alone.


A big part of the allure is the peaceful, community-based lifestyle that the town has to offer. With just 100,000 residents and access to a myriad of rivers, forests and parks, the family-friendly area is a great place for those looking for some peace and quiet. Indeed, the river Hamble, the New Forest and South Downs National Park are just some of town’s green attractions, not to mention easy access to the country parks at Itchen Valley, Bursledon and Netley.

The town is equally accessible when it comes to travelling to nearby built-up areas, too, making it a great place for commuters. For instance, it’s within easy reach of London by road (along the M3) and by train, for those travelling into Waterloo station. You’ll also be near major London airports like Heathrow and Gatwick.


This is not to say that residents of Eastleigh will find themselves short of things to do on their doorsteps. Indeed, Winchester’s neighbouring town boasts a great selection of bars, shops and restaurants, in addition to a thriving community with many local events – whether food fairs or arts festivals are more your style. There are also plenty of schools, in addition to many family friendly attractions like The Point, which runs a multitude of regular cinema, dance and theatre events for a rich cultural experience.


Eastleigh is surprisingly affordable compared to its bordering areas, too. Indeed, Rightmove reports that average property prices were set at £385,559 in Eastleigh this year, compared to a more significant average of £410,048 across the rest of Hampshire.


The moving process

 With house prices currently at a lull, now is a great time to snap up a new property – especially in areas as in-demand as Eastleigh, where value is likely to increase more than the national average of 1% for next year, as predicted by Savills.

Of course, if you already own your own property, you’ll have to ensure your own sale has gone through before you can finalise the move. Decluttering your home can help to the process go faster, especially with property platform, Boomin, reporting that 73% of UK homeowners admit to being overtaken by material chaos, despite the fact that over 50% of potential buyers are put off by disarray.


If you don’t have the time to go through each of your belongings, putting things into storage can help. This helps you to secure an easy, stress-free sale and gives you the time you need to clean, renovate and paint your own new home before moving, preventing both stress and potential damage as you go.

Even if you’re renting a house, approaching a move in this gradual way can help to take the stress out of an otherwise chaotic process and, because many storage companies offer flexible contracts, you can choose to opt for temporary or long-term storage, depending on your amount of available space.


Why choose Ready Steady Store?

If storage seems like the right move for you, you’ll need to make sure that you have easy access to all your belongings whenever you might want them. Conveniently located at junction 13, just off the M3, Ready Steady Store’s Eastleigh site is perfect for anyone moving to the area, especially given that is the only 24/7 site within eight miles of the town.

With Ready Steady Store, you get peace of mind, too. From constant surveillance and keypad entry to optional insurance policies and alarmed units to suit your needs, you can rest assured that your valuables are safe and secure.

Signing up to our flexible services couldn’t be easier with remote onboarding and customers can also choose from a range of different racking, shelves and storage to make their lives easy, in addition to selecting from a variety of unit specifications and sizes.


A happier home for a happier life

The place we live in can have a huge impact on our quality of life, which is why building a happy home in the perfect location is so important. By investing in quality self storage in your chosen area, you are taking your ideal lifestyle into your own hands, gifting yourself the time and space you need to piece together your perfect living space, without clutter, stress or damage to muddy the waters.


Mehran Charania, Director of leading self storage provider, Ready Steady Store

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