Emsworth-based brand CELF Beauty is named “Best Innovator” at prestigious beauty awards

AN up-and-coming beauty brand co-founded by an Emsworth-based entrepreneur is reaching new heights with its first award win.

CELF Beauty, an innovative skincare tool that uses micro-vibrations to regenerate collagen in the skin, took home Gold for Best Innovator at the esteemed Get The Gloss Wellness Awards 2024.

CELF was co-founded by Charles Weatherstone, a veteran in the medical aesthetics industry from Emsworth who wanted to introduce a product to the market that would revolutionise the way people take care of their skin.

His co-founder, Joern Kluge has worked in the international dermal aesthetics industry for more than 25 years.

The brand’s flagship product, the CELF Regeneration Station, is a small device that sits atop the Oral-B® iO™ toothbrush and uses a combination of the device’s SPUR technology and the micro-vibrations in the toothbrush to stimulate fibroblasts, resulting in collagen production.

The accolade underscores the brand’s dedication to pushing the boundaries of technology and product development.

The Get the Gloss Wellness Awards celebrate excellence in the wellness industry, recognising brands that demonstrate performance, price, and a certain star quality.

Charles said: ‘We are incredibly honoured to receive the Gold Award for Best Innovator from Get the Gloss.

‘Our mission with CELF was to bring to market a product that had never been done before, that would revolutionise skincare and change the way people think about taking care of their skin. This award is a testament to our commitment to this mission and we couldn’t be more proud to have won.’

Renowned beauty editor and judge Olivia Falcon commended CELF Beauty’s innovation, she said: “A simple way to soupe up your skincare routine, making your toothbrush multifunctional as a gentle microneedling device. You just scan the QR code for the how-to video and go. It’s very good for crow’s feet, pesky pigmentation or all over the face for a megawatt glow. It really put a smile on my face.”

This award serves as a testament to CELF Beauty’s commitment to delivering real results through cutting-edge technology and transformative products. It also reflects the dedication of the CELF Beauty team and the unwavering support of its customers and supporters.

Charles added: “We are grateful to Get the Gloss and the esteemed panel of judges for this incredible honour.

“This award motivates us to continue innovating and creating products that empower individuals to look and feel their best.”

CELF presents a sustainable and convenient solution for achieving results-driven skincare in the comfort of the user’s home. Crafted to seamlessly integrate into a nightly routine alongside teeth brushing, Celf is thoughtfully designed to become a habitual part of a self-care regime.

The CELF name is an elision of ‘cell’ and ‘fitness’. It refers to the way in which the product energises and invigorates cells via surface stimulation and deep penetrating micro vibration energy.

CELF is brought to market by aesthetic industry experts, Gen-RG.  The founders of Celf have developed some of the leading brands in medical aesthetics, and tattoo industries including AMIEA® MED, the world’s first FDA approved medical microneedling device, JUVEDERM® ULTRA and CHEYENNE®.

CELF is available to purchase from www.celf.beauty.  Prices start from £39.99 for a 3 months supply with 6, 9 and 12 month discounted subscriptions available

Clinical Studies*

A pre-clinical study conducted by Karitify Ltd using excised human skin indicated that featherlight pressure was sufficient to temporarily reduce the skin barrier function by over 40% without causing skin irritation. This temporal reduction in skin impedance could aid the absorption of topical treatments to amplify their effects.

A pilot clinical study conducted by Cutest Systems Ltd following ten female subjects (40 to 60 years old) over eight weeks of routine 2-minute evening use of CELF micro-vibration therapy in conjunction with a hyaluronic acid-based glide serum.  Results demonstrate a maximal wrinkle reduction of 47% and an average reduction of 16% measured by the PRIMOS 3D camera system. Dermal density increased by 8% measured by Ultrasound. Surface red spots and UV spots were reduced by 6%, and Polyphrins, a proxy for clogged pores, were reduced by 43% as measured by Canfield’s Visia skin analysis system. Treatment was well-tolerated and fully complied with by all subjects. These pilot results demonstrate the encouragement of extracellular matrix remodelling coupled with gentle surface exfoliation and indicate how long-term routine use could further enhance skin health benefits.