Canterbury Business Named Global Start-Up Of The Year At The 2024 South East Startup Awards

Canterbury-based startup TOA Group has been named as the  GLOBAL START-UP OF THE YEAR at the 2024 South East StartUp Awards.

TOA Group is a performance consultancy specialising in workplace relationship dynamics and creating happier environments. They remove wellbeing barriers to produce higher performing teams. In their first year of operation they have already worked with the likes of Virgin-O2 and The City of London Corporation through their 1-2-1 training, workshops and culture consultancy.

Amy Hopper, founder of TOA Group, said: “Coming out of the pandemic, we all went through so many challenges, then suddenly found ourselves in ‘the new norm’ trying to find our place in work again. TOA was born from a need to bring back collective wellbeing into our places of work and show that happy people will drive a business exactly where it wants to go. We’re so proud to be recognised for this award and know that our work is making a difference.”

The UK StartUp Awards were established to highlight the success of startups across ten UK nations and regions, and to celebrate the achievements of entrepreneurs in all sectors of the economy.

Supported nationally by Starling Bank, Airwallex, Chime Agency, Development Bank of Wales, EvaBuild, ForrestBrown, GiftRound, GS1 UK, Join Talent, OVHcloud, Project Simply, ScoreApp, SFC Capital and Welsh Government, Harriet Rees, CIO at Starling Bank says:

“Turning an idea into a successful business takes a lot of courage and dedication. Congratulations to TOA Group on winning their category in the South East and making it to this year’s UK national final. Start-ups need certainty to plan ahead. It’s great to see so many thrive, especially in these challenging economic times.”

Nearly 90,000 new businesses were created in the South East in 2023 and according to Professor Dylan Jones-Evans OBE, creator of the awards, this demonstrates the growing importance of entrepreneurs to the regional economy. He is also excited that the awards are, yet again, recognising the best new firms from Oxford to Southampton to Kent and celebrating the amazing entrepreneurial talent from every corner of the region.
He said: “Start-ups are the life of any economy and that is especially true in the South East where new businesses are contributing to job creation, innovation, and prosperity across the whole of this entrepreneurial region. It’s been an honour and a pleasure to read the stories of those founders who have spotted the opportunity and taken the risk to launch their own venture. All of the winners in the South East have demonstrated that they deserve to win their categories and I’m looking forward to having the ‘best of the best’ from the region competing at the UK final later this year”
As a regional winner in their category, TOA Group will now progress to the UK Startup Awards final being held at Ideas Fest on September 12th, dubbed ‘the Glastonbury for Entrepreneurs’

UK StartUp Awards

The UK StartUp Awards is run by the founders of the Great British Entrepreneur Awards (an established programme nationally receiving thousands of applications annually and the UK Fast Growth 50 Index (which recognises the fastest growing firms across the nations and regions of the UK).

The UK StartUp Awards recognises the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service. There are over 30 categories that can be entered ranging from consumer products to mobile technologies to social enterprises, demonstrating the depth and variety of entrepreneurial talent in the UK

After extending across the whole of the United Kingdom last year, all of the category winners from each ten nations and regions at the UK national final on September 12th, 2024 at Ideas Fest (
Full details of all of the category winners can be found at

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