New Art Deco-style architecture revealed at landmark Bexleyheath development


 The impressive architectural features of new apartments in Bexleyheath have been unveiled with the final scaffolding now removed from the site’s landmark building.

Bellway London, the homebuilder behind the Eastside Quarter development, invited Bexley Council representatives and the development’s architects to see its Art Deco-style façade revealed in all its glory.

Eastside Quarter, which occupies the former site of Bexley’s civic offices, has been carefully designed to reflect the historic context of Bexleyheath, with the development’s apartment buildings providing a varied street scene inspired by the area’s Art Deco heritage.

Work on site is now nearing the final stages and construction is due to be completed in the spring.

James Pitt, Bellway London Sales Manager, said: “It was a pleasure to welcome representatives from Bexley Council and RM_A Architects to Eastside Quarter to celebrate this new architectural landmark in Bexleyheath, which can now be enjoyed by everyone visiting or passing by the site.

“The development has been carefully designed to take inspiration from existing Art Deco buildings in Bexleyheath, while the 13-storey landmark building will also help connect the new homes with the eastern part of the town centre.”

The landmark 13-storey Liberty Court building, which stands at the corner of Highland Road and Broadway, features a contemporary look with strong horizontal banding which gently curves round balconies with frosted glass balustrades, subtly referencing Art Deco blocks.

Bexleyheath’s heritage is referenced more directly, meanwhile, in the design of the Aberleigh Court building, which features curved corner windows and Art Deco-style patterning to the perforated metal panels forming the balcony balustrades.

Meanwhile, Bexleyheath’s iconic Arts and Crafts Red House – which was commissioned, created and lived in by William Morris – inspired the red brick design of the development’s frontage along Broadway.

Bexley Council Cabinet Member for Growth, Cllr Cafer Munur, said: “It is truly amazing to see such an important site for Bexleyheath completed. The site and its architecture are now at the heart of Bexleyheath.

“Most importantly, Bellway London has not just built homes for Bexley residents new and old. It has built a vibrant new community, and this is something we are incredibly grateful for.”

Architect Chris Tapp said: “We set out with a vision to regenerate a disconnected and neglected town centre site. Careful master planning resolves this with a comprehensive layout where each building is designed with its own unique character. The architecture is inspired and influenced by local buildings of Bexleyheath.

“Most notably developing Art Deco characteristics in the sweeping forms of the taller building, and the decorative brickwork and fenestration in the lower blocks.

“We hope the distinctive design will become a familiar part of the urban fabric of Bexleyheath, creating new homes for local people, contributing to a sustainable lifestyle in the heart of the town centre, something we are very proud of.”

There’s currently a choice of two-bedroom apartments to reserve in both the Liberty Court and Aberleigh Court buildings at Eastside Quarter, with prices starting from £354,000.

Bellway London opened two showhomes recently at Eastside Quarter. For more information, please visit, or call 020 8131 6218.

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