Mapp announces appointment of Eric Lubow as new Chief Product & Technology Officer
Mapp, the international provider of insight-led customer experience, has today announced the appointment of Eric Lubow to the position of...
Martech
UK Mobile expert reveals consumer engagement trends and opportunities
Andy Gladwin, Head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of evidence, suggesting that people...
PepsiCo martech leader unveils game-changing UK business strategies
To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalised content throughout the customer journey. According to...
Are UK businesses ready for the cookieless future?
Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement their plans to comprehensively...
Mapp updates its Insight-led Customer Experience Platform
Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) ,...
How Castorama Future proofed its customer loyalty program against the death of third-party cookie
By leveraging Cheetah Digital, the leading European DIY and decoration retailer can rapidly scale 180 million customer emails per year,...
