Bellway backs return of Sherfest for community festival fun


Sherfield Park Community Centre’s annual festival, Sherfest, returned this summer for the first time since 2019 with the support of local businesses, including Bellway.

The housebuilder, which is creating 150 new homes at nearby Longfield Place in Sherfield-on-Loddon, donated £375 to Sherfield Park Community Association towards the festival.

The festival, which had a carnival theme this year, was held on Saturday (9 July) after a two-year break. It was attended by as many as 2,000 people from Sherfield Park and the surrounding area.

Bellway’s contribution sponsored a performance by children’s entertainer Juggling Jake. The money raised during the festival will be used to fund the maintenance and upkeep of the community centre.

Louise Grainger, Centre Manager of Sherfield Park Community Centre, said: “We are very grateful for the support of businesses like Bellway because we would not have been able to organise the festival on such a large scale without their contributions.

“We were forced to cancel Sherfest in 2020 and 2021 due to the pandemic and we lost two years’ worth of fundraising because of that. So, we were thrilled to receive the support of Bellway and other businesses in bringing Sherfest back this summer.

“The money we have raised will be used to fund the maintenance of the centre, including the replacement of our lights as we transition to a more efficient and eco-friendly solution.

“Our community centre is very important as it is home to a variety of recreational activities from local groups such as Sherfield 0-5s, Book Club, Fabric ‘N’ Threads, Craft Club, 2nd Basingstoke Beavers and Cubs, Youth Club and Over 55’s as well as a range of fitness classes, Indoor five-a-side Football, Zumba, Yoga, Pilates and even puppy-training classes. That is why Bellway’s support for this festival will indirectly benefit everybody in our local community.”

Sales Director of Bellway Wessex, Kim Caldwell, said: “It was an honour to be part of the successful return of Sherfest and play a role in ensuring that local people had the opportunity to come together at the carnival this year.

“The funds raised from this event will be used by the community centre to fund renovation and maintenance work, helping to ensure that the activities organised for local people of all ages can continue.

“Community centres play a vital role in nurturing a sense of belonging and togetherness within neighbourhoods, which we are only too happy to support.”

To find out more about the new homes at Longfield Place, call the sales team on 01256 588216 or visit

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